Cointracker
Vera Tzoneva

Vera Tzoneva

Chief Operating Officer

Vera Tzoneva is the Chief Operating Officer of CoinTracker. Since joining in 2021, Vera has helped scale CoinTracker beyond its consumer tax roots into an enterprise-grade platform trusted by individuals, institutions, and brokers managing billions in digital assets. Today, CoinTracker serves over 3 million users, tracks more than $50 billion in crypto assets, and is the official partner of Coinbase, Kraken, Gemini, TurboTax, H&R Block, Phantom, and many others. Prior to CoinTracker, Vera spent nearly a decade at Google as Director of Global Distribution Partnerships, where she negotiated and executed large-scale deals for products used by billions, including Search and Photos. She also helped establish Google’s first-ever partnership with Coinbase, an early step in integrating Bitcoin into mainstream technology platforms. Her combination of global partnership expertise and operational execution continues to fuel CoinTracker’s mission of building the trusted infrastructure that underpins the future of the crypto economy. When she isn't scaling crypto platforms, Vera is likely chasing after her 15-month-old daughter or scaling a mountain. She loves spending quality time with her family and navigating the slopes of the Sierras.

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Recent Posts

・2 min read・partnership

CoinTracker x Coinbase: Powering the New Era of Crypto Tax Reporting

・6 min read・Tools

Coinbase vs. eToro: Better CEXs for crypto trading

・4 min read・Gemini

Twins or tentacles: Gemini vs. Kraken

・4 min read・Tools

Trading app tradeoff: eToro vs. Webull

・5 min read・investing

Coinbase vs. Coinbase Wallet: Understanding the key differences

・6 min read・investing

eToro vs. Robinhood: Which brokerage is better?

・7 min read・Tools

Kraken vs. Binance: Which exchange is better for you?

・5 min read・bitcoin

Wallet wars in Web3: Base App/Coinbase Wallet vs. MetaMask

・7 min read・Tools

Coinbase vs. Gemini: Which platform offers the best value for traders in 2025?

・1 min read・product

CoinTracker x Coinbase: 5 years of partnership

・5 min read・Crypto

Understanding the SEC’s Ethereum ETF approval

・3 min read・product

CoinTracker x Coinbase: Four Years of Partnership

・1 min read・brand

Welcome Harsha, CoinTracker Head of Finance

・2 min read・brand

OpenSea Partners with CoinTracker to Simplify NFT Taxes

・1 min read・brand

Jon Lerner, CoinTracker CEO, Recognized as Top 25 Cryptocurrency Executive of 2022

・1 min read・product

Coinbase Selects CoinTracker to Make it Easy to Complete Crypto Taxes